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Understanding Keywords and Search Engine Ranking

A while back I announced that I would be writing a series of posts about Search Engine Optimization for small business. This post is going to focus on keywords and search engine ranking. Before you can understand how to do SEO, you need to understand how search engines work. You also need to know that search [...]

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Why Your Small Business PR Isn’t Driving Sales

You’ve done all the right steps to ensure your small business public relations gets coverage. Here is an explanation how to overcome to achieve more leads.

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Why Work At Home Moms Can Be PR Machines

The work-at-home revolution has been growing over the past few years and will continue to accelerate throughout the economic downturn as more people choose the freedom and flexibility of a home office over a return to corporate life. Work At Home Moms, otherwise known as WAHMs, represent a large and ever-growing portion of this type [...]

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Understanding Keywords and Search Engine Ranking

A while back I announced that I would be writing a series of posts about Search Engine Optimization for small business. This post is going to focus on keywords and search engine ranking. Before you can understand how to do SEO, you need to understand how search engines work. You also need to know that search [...]

Instagram-for-small-business

5 Companies Effectively Using Instagram

Last year, the free photo-sharing platform Instagram was named App of the year by Apple’s App Store.  It’s no surprise then that it’s still picking up speed as a viable and useful marketing tool for businesses choosing to take advantage.  But just as internet marketing on social websites and knowing how to protect your search engine [...]

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Search Engine Optimization for Small Business

Search Engine Optimization or SEO isn’t a one time thing. Many companies hire someone to design a website for their business and then have the site added to the search engines like Google, Yahoo and MSN. Some may even make sure to be listed with directories, like DMOZ. Possibly they’ll create a profile on Google [...]

Free press can help your business stand out.

Market Your Business By Getting Free Press

Entrepreneurs these days often try to freely market their business by focusing on social media and SEO. They set up accounts on Facebook and Twitter, look to maximize their site’s search engine reputation management, and create a system of backlinks and content to boost traffic and exposure. Small business owners should also remember free publicity when marketing their business.

Photo courtesy of Food Enthusiasts Unite

How Small Business PR Handles PR Crisis

The beef industry is embroiled in a massive PR crisis over “pink slime.” What can small business learn from the beef industry in the current pink slime crisis? Here are tips to handle a small business PR crisis.