Newsletters.

They’re neat and all, but how can you really put them to use? They’re filled with all kinds of interesting articles, but you need to build a business. How do you have time to reflect on all kinds of things your company is doing – and spending time writing about it – while you should be researching where to go after new business.

Simply put, newsletters are a big part of the new business process.

Did you know that you’re more likely to get a sale from an existing customer compared to a new customer? If this is the case, did you ever stop to think about how you can entice an existing customer to come back and buy from you again? Newsletters are a great way to accomplish this.

Customers that have already bought from you are naturally a little more interested in your company compared to a company they’ve never bought from. So give them the scoop. Let them know what’s going on with your company. Get them excited about new things going on. New employees in the mix. New promotions being launched. And new initiatives being worked on. It may even lead to some great word-of-mouth marketing for you.

Build newsletters that get your existing customers excited. You already have their e-mail addresses by capturing them at the point of sale. So make use of them!